Whilst in my role as senior designer at Scheybeler+company, we were approached by Sharp to assist in the internal coaching, strategy & pitch to unite Sharps marketing executives in agreement, that a headline sponsorship of the then ‘Garmin Barracuda Pro Cycling Team’ was of benefit to a Japanese electronics manufacturer looking for a new face in Europe. The deal was completed in time to see the newly named ‘Garmin Sharp Pro Cycling Team’ presented at the 2012 Tour De France.

After originally being tasked with integrating Sharp & its distinctive red into the Garmin kit, we developed a relationship with Slipstream Sports - the teams management company, which has seen us act as design consultants ever since. Our involvement has included the creation of a combined team & eCommerce site concept, where the site acted as a portal for the teams content with integrated calls to action to promote team merchandise seamlessly.