A.P.Solutions is a start-up mobile bike mechanic service, created to service North Yorkshire by Alex Peacock. Alex asked me to help create a simple brand that still referenced the visual language found in his background of BMX, car modification & the tattoo’s that cover his body. To date I have created a brand, website, social collateral, stationary, promotional materials & merchandise.

We decided the brand should be very simple yet impactful, so we limited it to a two colour pallet of black and process blue. The logo itself, is a little more visually complicated than most, but this was to reference a lot of the visual language found in the stickers applied to bikes & given away by cycling magazines like MBUK. We took this idea to the extreme by using the logo like a sticker on the website and supporting material.