Companies have struggled to adapt with the movement to products as digital first experiences. The temptation is still strong to design the brand, the product and the strategy in isolation, because they’re still seen as different skillsets.
But what if they don’t have to be…
I operate at the intersection between brand, product design, creative direction and strategy. Drawing on my experiences of working in:
Laka started an insurance revolution as a foundational designer of the 'Best Cycle Insurance Provider' 7 years in a row.
British Telecom overseeing the introduction of a new brand by wirting the design language and working with a team of c.15 designers to roll it out to all B2B platforms.
Thomson Reuters as the in house design lead for their design system.
Nimbletank, a renowned product design agency with companies like Microsoft, The Royal Mint and Santander Consumer Finance.
Hotwire Global, a multination tech PR agency working with companies like Qualcomm, Citrix and GoPro.
Scheybeler, a boutique branding agency working with day 0 start up’s like Tracksmith to a 200+ year old Swiss private bank Pictet & Cie.