Companies have struggled to adapt to the shift toward digital-first products. The temptation is still strong to design the brand, the product, and the strategy in isolation—because they’re still seen as separate skillsets.
But what if they don’t have to be…
I operate at the intersection of brand, product design, creative direction, and strategy. Drawing on my experience working at:
Laka started an insurance revolution. I joined as a foundational designer, helping build the product behind their seven-time ‘Best Cycle Insurance Provider’ award.
At British Telecom, I oversaw the introduction of a new brand—writing the digital design language and working with a team of ~15 designers to roll it out across all B2B platforms.
Design lead on the Thomson Reuters design system, working in-house to shape a scalable, consistent experience across products.
Nimbletank, a leading product design agency, working with clients including Microsoft, The Royal Mint, and Santander Consumer Finance.
Hotwire Global, a multinational tech PR agency, working across brands like Qualcomm, Citrix, and GoPro.
Scheybeler, a boutique branding agency working with day-zero startups like Tracksmith and 200+ year-old institutions like Pictet & Cie.