Why do we continue to silo branding + creative direction + product design + strategy?

Companies have struggled to adapt with the movement to products as digital first experiences. The temptation is still strong to design the brand, the product and the strategy in isolation, because they’re still seen as different skillsets.

But what if they don’t have to be…

I operate at the intersection between brand, product design, creative direction and strategy. Drawing on my experiences of working in:

2021-2025 Design Lead In House

Laka started an insurance revolution as a foundational designer of the 'Best Cycle Insurance Provider' 7 years in a row.

2019-2021 Lead Designer In House

British Telecom overseeing the introduction of a new brand by wirting the design language and working with a team of c.15 designers to roll it out to all B2B platforms.

2018-2019 Lead Designer Contract

Thomson Reuters as the in house design lead for their design system.

2017-2018 Senior UX and UI Designer Agency

Nimbletank, a renowned product design agency with companies like Microsoft, The Royal Mint and Santander Consumer Finance.

2015-2016 Junior Creative Director Agency

Hotwire Global, a multination tech PR agency working with companies like Qualcomm, Citrix and GoPro.

2011-2014 Senior Designer Agency

Scheybeler, a boutique branding agency working with day 0 start up’s like Tracksmith to a 200+ year old Swiss private bank Pictet & Cie.

Get in touch +
2021-2025

Laka

Branding Lead Designer Contract
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British Telecom 2019-2021
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Thomson Reuters: Design System 2018-2019
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Travelex: Luxury For Less 2016
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Travelex: Next Great Travel Writer 2016
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Fans Nation 2014
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Microsoft & Mediacom 2018
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Origami Energy c.2016
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Santander Consumer Finance 2018
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The Royal Mint 2018
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Resonate c.2015
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Ultrahaptics c.2015
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OCTÄVE 2017-Present
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Citrix Illustrations 2015
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Pictet 2011-2014
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Garmin Sharp Pro Cycling Team 2012
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Grouch Coffee 2012
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The Collarbone 2012
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