As a method of driving new traffic to the Pictet Wealth Management comments & analysis blog – Pictet Perspectives – Pictet Wealth Management placed regular adverts in both The Economist & The Financial Times iOS applications. After the redesign of Pictet Perspectives, I worked as part of the team at Scheybeler+company to design a new series of rich media adverts taking advantage of HTML5. Using their editorial content, I oversaw 4 campaigns in 2 years that resulted in their click through rate (CTR) jump from an average of less than 1.0% to an above industry average of 2.5-3.5%.