BMC are one of the worlds most respected cycle manufacturers. They combine Swiss premium branding with precise Swiss engineering to create some of the most distinctive bikes on the market. BMC approached Scheybeler+company with a request for proposal (RFP) to produce a ‘Concept & design for the new BMC Website’. In my role as senior designer I was part of a team responsible for pulling together the concept at the heart of our response & crafting some representative visuals.

We drilled down to what we thought made them one of the most desirable cycle manufactures in the world, their ‘Swissness’. We developed three different ways to interpret ‘Swissness’ through content & design, together with a simplified IA to allow a user discover, research & find a retailer within a single page.

The above work features photography from Emily Maye & BMC commissioned photography.